I am a little late in commenting on this, but better late than never. Denver city leaders are once again telling Coloradans what’s good for them – this time with a $3 million taxpayer-funded campaign aimed at getting people to eat less meat. Yes, in the state that feeds the world with cattle, dairy, and agriculture, the ruling class is dipping into the public coffers to run digital ads, social media posts, and bus signage promoting “plant-based diets” as part of their lofty climate goals. The campaign’s lead message: “Eat more plants. Less meat.”
And once again, this is an attack on Weld County. Weld County is the number one beef-producing county in the state, number two in the nation. But the elites don’t care.
The campaign, run by Denver’s Office of Climate Action, Sustainability and Resiliency (CASR), is funded entirely through a voter-approved sales tax that was pitched to promote environmental sustainability. Apparently, that now includes attacking one of Colorado’s largest industries.
The Bullet Point Brief
- $3 Million to Scold You: Denver is spending millions of tax dollars to run a campaign that encourages you to eat less meat, as if that steak you had last night is killing the polar bears.
- War on Beef from the Beef State: Colorado’s agriculture industry is worth more than $47 billion annually. Yet the city of Denver is undermining it with public dollars.
- Taxpayer-Funded Hypocrisy: The money comes from a 0.25% sales tax passed in 2020. Voters thought they were funding tree planting, not tofu evangelism.
- Equity + Kale = Climate Strategy: The campaign claims it’s also addressing “food justice” and “inequitable access.” Because nothing says justice like finger-wagging at ranchers.
- A Political Agenda Dressed as Science: Denver’s leaders aren’t trying to educate. They’re trying to culturally condition, and they’re using your own damn wallet to do it.
My Bottom Line
Just file this away. The same Denver elites who preach “equity” and “sustainability” have no problem spending your hard-earned money to attack your dinner plate – and your job. Colorado feeds the world. Weld County leads the way. Denver wants to shame you for it. They’re not just pushing tofu; they’re pushing an ideology that despises the very backbone of our state’s economy.
They will campaign on “supporting rural Colorado” and then use your tax dollars to run anti-meat propaganda on buses you helped pay for. It’s dishonest. It’s insulting. And it’s exactly who they are. Remember it at the next election.

Polis is an idiot. Negative effect on the farming industry in Weld County, but the stupid comment about eating less meat. Where does he think we will get our actual vegetarian foods from without agriculture! I definitely am not a fan of kale.
Also does he really think wildlife is going to use a bridge over I25 to safely get to the other side of the highway. Wildlife is going travel miles out of the way to walk the bridge. I don’t think so.
You’re preaching the gospel here. Polis talking about “eat less meat” in Weld County is like lecturing a tractor on carbon emissions, it ain’t gonna end well. And yeah, he wants agriculture to shrink and somehow produce more kale? Newsflash: tofu doesn’t fall from the sky, and almond milk isn’t squeezed from unicorns.
As for the wildlife bridge – bless his green little heart. Unless elk start carrying Google Maps and emotional support vests, they’re not hiking to a taxpayer-funded overpass like it’s a scenic detour. They’ll do what they’ve always done: bolt into traffic and scare the hell out of us. But hey, at least Polis can say he tried—just don’t ask if it made any damn sense.