News Sheet

CU Boulder Doubles Down on Diversity Bingo

Written by Scott K. James

Just when the rest of America starts waking up from the DEI fever dream, CU Boulder decides to mainline more woke nonsense.

CU Boulder is back at it, folks. Just when most halfway-sane institutions are slowly walking their DEI programs off a cliff, our friendly taxpayer-funded university has decided to go full Thelma & Louise—with their foot on the gas and your money in the tank.

The Bullet Point Brief

  • CU Boulder’s new strategic plan calls for even more funding to recruit minority faculty and staff—because skin tone is apparently a résumé now.
  • They’re tossing merit onto the bonfire of progress in favor of hitting imaginary diversity quotas.
  • Taxpayers get to sponsor this ideological job fair whether they like it or not. Yay socialism!
  • Colorblind hiring? Nah. In 2025 Colorado, it’s color-first, competence-second.
  • Irony alert: They’re combating racism… by literally making race the hiring criteria. Orwell called—he wants his paradox back.

My Bottom Line

If you’re wondering how far we’ve drifted from Martin Luther King’s vision of judging someone by the content of their character and not the color of their skin—just take a field trip to CU Boulder. Preferably with a stiff drink in hand. Because while most of America is waking up to the fact that Diversity, Equity, and Inclusion (DEI) policies often exclude common sense entirely, these intellectual gymnasts have decided that institutional racism is fine—as long as their team is doing it.

Look—I want every kid of every background to succeed. Your zip code shouldn’t determine your future, and opportunity should be open to all. But turning universities into affirmative action factories where melanin counts more than merit? That’s not equity—that’s discrimination dressed up in a rainbow flag and ten bleeding heart hashtags. If my house is burning down, I don’t care what race the firefighter is—I care that they can crush the damn flames. Same goes for professors shaping our kids’ minds. Can they teach? Do they actually know what they’re talking about? Are they hired because they’re good—or just good for optics?

You want real inclusion? Promote excellence. Reward competence. Stop ranking people based on checkbox identities and start asking if they can do the damn job. Otherwise, DEI isn’t about fairness—it’s just racism with better branding.

About the author

Scott K. James

A 4th generation Northern Colorado native, Scott K. James is a veteran broadcaster, professional communicator, and principled leader. Widely recognized for his thoughtful, common-sense approach to addressing issues that affect families, businesses, and communities, Scott, his wife, Julie, and son, Jack, call Johnstown, Colorado, home. A former mayor of Johnstown, James is a staunch defender of the Constitution and the rule of law, the free market, and the power of the individual. Scott has delighted in a lifetime of public service and continues that service as a Weld County Commissioner representing District 2.